Curation + Inspiration

I’m visiting family in Pennsylvania this week and since the weather report is for rain, rain and more rain, I’m wishing I had packed myself a stylish little raincoat like today’s VPOD by London Fog.

When Saks Fifth Avenue introduced London Fog’s new line of men’s raincoats in an ad in the New York Times back in 1954, the coats were described like this:

“The perfect answer to everything a man can ask for in a raincoat. Remarkably lightweight and wrinkle-free … it actually resists creasing even after packing.”

Those initial 100 coats, priced at twice what normal raincoats cost, sold out immediately. And after watching women buy these men’s coats for themselves, John Wanamaker’s department store approached London Fog to make a raincoat designed specifically for women.

The rest, as they say, is history. And vintage London Fog raincoats are still excellent wicked weather choices for modern ladies.

Today’s VPOD dates from the 1960s and features mod styling with tortoiseshell buttons.

It’s a fine rainy day find for a vintage fashionista!

Available at Violetville Vintage.

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