Curation + Inspiration

Rose Marie Reid was the Queen of Swimwear in the 1950s ruling an empire that produced 10,000 suits a day and posted sales of $14 million by 1958. She had a knack for hiding figure flaws and pioneered the use of tummy control panels, wire bra cups, boning and adjustable straps for swimwear. A Mormon, she refused to design immodest bathing suits and while her company did ultimately create bikinis, she refused to participate in their design.

But hidden behind her business success was a personal life filled with challenges. Her children lived in another country for years while she built her business. Two of her grandchildren died in her swimming pool. She faced financial ruin in later years when her fortune was squandered by financial advisors.

Today’s VPOD features just one stunning example of her work. This 1950s bathing suit features a halter tie and a diagonal slash print that optically slims the body.

It’s a fine choice from the Queen of Swimwear for a vintage fashionista!

Available at Dress.
Discovered at The Find.

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