A few years ago, Martin Lindstrom, author of buy*ology, invited 600 women into a room to conduct a little experiment. He hooked them up to monitors and then brought out a bunch of Tiffany-blue colored boxes. And, lo and behold, the women’s heart rates immediately jumped 20%!

Now there was absolutely nothing in those boxes. They were all empty. But that didn’t matter. Good ol’ Tiffany’s has done such a great job of branding that we women immediately associate a box in their signature Tiffany-blue color with engagement, marriage and family. And that alone is enough to get our blood boiling!

So just imagine what would happen if you received a little blue Tiffany box and it had today’s VPOD tucked inside.

This vintage 1970s 14k gold Tiffany brooch features moonstone cabochon petals along with glistening sapphires.

And it’s quite a springtime treat for a vintage fashionista!

Available at Beladora.

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